T-Mobile is working on a new customer participation project with DMC, using a white-label version of Yooster. T-Mobile’s Brand Manager says: “We love the work DMC has done with other brands to boost advocacy and likelihood to recommend. We hope their expertise will help us to deliver similar results and give us new and innovative ways to engage our consumers.”

DMC launches a new Yooster initiative with British Gas, helping the UK’s leading energy supplier to work with a select group of customers, testing and refining a new service before its public launch.

DMC’s Justin Kirby - with input from opposing parties - wonders why anyone bothers using Twitter, the microblogging platform that enables you to share short messages with the world, via mobile phone or computer. Is it a valuable social networking tool that will burn bright and long, or a flash-in-the-pan invention for the morbidly self-obsessed? Read all about it here on iMedia Connection.

DMC’s founder Justin Kirby is the keynote speaker on October 8 at Neuronio08, the annual conference and awards ceremony run by Portugal’s telecomms and postal giant CTT.

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We enabled a targeted subset of the Yooster panel to experience Cold Combat, a natural cold relief supplement, on an exclusive basis, in order to inform the development of product enhancements and new marketing initiatives.

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Is Google’s new ‘friend ranking’ a novel invention or just regurgitated spin to gain digital ad spend? DMC’s Justin Kirby finds out over on iMedia Connection. Read more here

DMC’s Justin Kirby reviewed Mark Earl’s Herd (How to Change Mass Behaviour by Harnessing our True Nature) for Brand Strategy magazine in June. He found it entertaining but lacking in hard evidence and convincing theory.
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DMC’s MD Justin Kirby is interviewed by Boards magazine in a discussion about the purpose, relevance, impact and enforceability of a UK and EU clampdown on non-transparent marketing techniques. Read the article by Ed White here.

The LRCG’s Dr. Alain Samson and DMC’s Justin Kirby explain the crucial factors and latest thinking about influencer theories and their practical application for marketers in a new Admap report available here free for a limited time.

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In a Contagious magazine special report about Social Media Methods and Metrics, DMC’s Justin Kirby discusses how to move social media marketing metrics on to the next level. Read the unedited article here.