We're a crack team of very experienced marketers who specialise in digital marketing using connected, collaborative and social media approaches.
We work with B2C and B2B organisations of any size in any business sector, and with government and academic institutions.
We start with the data to review business challenges, and go beyond the desk to discover insights that trigger customer-centric marketing ideas, helping you to develop meaningful relationships with your customers by using digital media content and channels.
We run private workshops, briefings and 'how to' sessions about social media, branded content and customer engagement theories and practices for large brands, start-ups, and academic institutions, transferring knowledge so that your staff or students can develop ideas, realise them and measure their results. We also write feature articles about innovative marketing and speak at industry events.
We plan, manage and produce marketing campaigns – from inception through content creation to distribution and measurement – using our in-house team, talent network and/or your own people.
We conduct research and analysis to provide insight into strategic challenges and campaign outcomes. We also network with fellow thought leaders and innovators to develop our thinking, inform our practice and evolve our industry. You can benefit from this expert 'horizon scanning' and knowledge by checking out our free articles, white papers and blog, or by commissioning our education services.
Decisions, decisions! After much debate, false modesty and resorting to rock/paper/scissors...
Here's an edited preview of Justin's expert predictions chapter from the Best of Branded Content Marketing: 10th Anniversary Edition ebook and an accompanying report that are due to be released later this month...
... more soon.
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What’s the use of long-form branded content? - A discussion with Ogilvy Group UK’s Rory Sutherland. I’ve... tmblr.co/Zrcbyp1OkZKyT