DMC are the experts in viral, buzz, word-of-mouth and social media marketing (known collectively as 'connected marketing') for major brands. Read all about us, our work and what we can do for you, and stay informed with the latest thinking in the connected marketing field.
DMC’s Justin Kirby - with input from opposing parties - wonders why anyone bothers using Twitter, the microblogging platform that enables you to share short messages with the world, via mobile phone or computer. Is it a valuable social networking tool that will burn bright and long, or a flash-in-the-pan invention for the morbidly self-obsessed? Read all about it here on iMedia Connection.
DMC’s founder Justin Kirby is the keynote speaker on October 8 at Neuronio08, the annual conference and awards ceremony run by Portugal’s telecomms and postal giant CTT.
Is Google’s new ‘friend ranking’ a novel invention or just regurgitated spin to gain digital ad spend? DMC’s Justin Kirby finds out over on iMedia Connection. Read more here
DMC’s Justin Kirby reviewed Mark Earl’s Herd (How to Change Mass Behaviour by Harnessing our True Nature) for Brand Strategy magazine in June. He found it entertaining but lacking in hard evidence and convincing theory.
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DMC’s MD Justin Kirby is interviewed by Boards magazine in a discussion about the purpose, relevance, impact and enforceability of a UK and EU clampdown on non-transparent marketing techniques. Read the article by Ed White here.
The LRCG’s Dr. Alain Samson and DMC’s Justin Kirby explain the crucial factors and latest thinking about influencer theories and their practical application for marketers in a new Admap report available here free for a limited time.
In a Contagious magazine special report about Social Media Methods and Metrics, DMC’s Justin Kirby discusses how to move social media marketing metrics on to the next level. Read the unedited article here.
The connected marketing industry’s business networking activities are now consolidated under one umbrella. Find out more about the new Connected Marketing Networking Group here.
DMC’s CEO has been invited to speak at Italy’s first ever conference dedicated to new, unconventional marketing techniques: Word of Mouth Summit 2008 from 2-3 April in Milan.
Marketing Week’s Alan Mitchell has written a frank article about the Net Promoter® Score customer metrics debate, citing some findings from DMC and the LSE/LRCG, including:
"As Justin Kirby and Alain Samson point out in a recent article for Admap, there may be a big difference between an NPS of 40 derived from 70 minus 30 (70% promoters and 30% detractors) and one of 40 minus zero."
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. DMC’s MD is co-editor and -author of the book. Buy the book here.
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