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About

Get To Know Us Better.

We're a crack team of very experienced marketers who specialise in digital marketing using connected, collaborative and social media approaches.


Since 1994, we've pioneered the use of digital technologies within consumer-driven marketing communications.

Punctuated by world-first innovations from guru Justin, we've conceived and produced 2000+ projects for start-ups, SMEs and major brands in many business sectors. And we're always hungry for more. (Take note Quorn, Coleman and err… MakerBot!)

Our latest approach communicates with your customers and prospects via content marketing to help you generate brand awareness and new business. This process involves creating (or co-creating) and disseminating engaging content that people want to share and follow; or using your existing content in

about_imageinnovative ways to deliver an experience that makes people want to connect with your business. Most importantly, we analyse the resulting content interaction and provide insights into what people expect from your business, so that you can make more informed decisions about product development, customer service, marketing messages, sales processes, etc.

We're also dab hands at the old-school marketing stuff – after all, what's 'content marketing' but the latest term for what we've been doing for years?

Services

We work with B2C and B2B organisations of any size in any business sector, and with government and academic institutions.

With 20+ years of experience creating novel strategies and producing campaigns in the fields of integrated digital marketing, digital publishing, viral/buzz/word-of-mouth marketing, social media marketing, customer engagement and branded content marketing, we can help your business.
  • STRATEGY

    We start with the data to review business challenges, and go beyond the desk to discover insights that trigger customer-centric marketing ideas, helping you to develop meaningful relationships with your customers by using digital media content and channels.

  • EDUCATION

    We run private workshops, briefings and 'how to' sessions about social media, branded content and customer engagement theories and practices for large brands, start-ups, and academic institutions, transferring knowledge so that your staff or students can develop ideas, realise them and measure their results. We also write feature articles about innovative marketing and speak at industry events.

  • IMPLEMENTATION

    We plan, manage and produce marketing campaigns – from inception through content creation to distribution and measurement – using our in-house team, talent network and/or your own people.

  • INSIGHT & ANALYSIS

    We conduct research and analysis to provide insight into strategic challenges and campaign outcomes. We also network with fellow thought leaders and innovators to develop our thinking, inform our practice and evolve our industry. You can benefit from this expert 'horizon scanning' and knowledge by checking out our free articles, white papers and blog, or by commissioning our education services.

Portfolio

Get A Taste Of Our Expertise.

Decisions, decisions! After much debate, false modesty and resorting to rock/paper/scissors...

We've put together a brief selection of our favourite work to give you an idea of our capabiliities. Contact us to hear more about our work in a specific area - we've got 20+ years' worth on hand.
  • ALL
  • BRANDING
  • BUSINESS MODEL INNOVATION
  • COCREATION
  • CONTENT MARKETING
  • COPYWRITING
  • CUSTOMER ENGAGEMENT
  • CUSTOMER INSIGHT
  • DESIGN
  • DIGITAL PUBLISHING
  • GRAPHICS
  • IDEATION
  • INFLUENCER MARKETING
  • PRINT
  • PROJECT MANAGEMENT
  • STRATEGY
  • WOM MARKETING

Library

Expand Your Mind With Our Free Resources.

Here's an edited preview of Justin's expert predictions chapter from the Best of Branded Content Marketing: 10th Anniversary Edition ebook and an accompanying report that are due to be released later this month...

The presentation formed part of the book's soft launch at the Danish Marketing Association, along with presentation by Forsman & Bodenfors on their award winning Volvo Trucks Live Test Series campaign.
You can download the full edition of the book at http://thebcma.info/best-practices/ebooks/ from 18 March 2014.

We'll be posting more free resources – including feature articles, white papers, research results and podcasts – on this page shortly.



      ... more soon.

Team

Meet Our Great Team.

JUSTIN KIRBY

HEAD HONCHO
Innovator, visual thinker, problem solver, joiner of dots, diagram junkie, writer, speaker, educator, mentor, distinguished master of digital media production (a degree), and born-again outward bounder.

GRETA MACFARLANE

HEAD HONCHESS
Communication strategist, wordsmith, creative services planner, quality controller, problem solver, project manager, newsworm, fairweather skiff trapeze artist, cheese enthusiast and erstwhile Fireblader.

OUR NETWORK

PARTNERS & TALENT
Over 20+ years we've worked with extremely talented creative, production, and analytical people all around the world, and we continue to develop our network with new contacts on an ongoing basis.

Blog

Read And React To News, Views & (Edited) Rants.

Contact

Let's Talk About You.

Drop us a line


For help with any marketing work, or any business
challenge that could be addressed with a marketing solution,
just use this form and we'll contact you for a chat.
 

Follow or recommend us


We usually ground ourselves in London, Brighton, and more recently in New York, however the best place to find us is always on the Interweb. Feel free to comment on our blog, or follow Justin's ongoing horizon scanning on his Afluxstate.com blog and share his tweets.

yay hay Best of Branded Content Marketing #BOBCM group on LinkedIn has reached 500 members @theBCMA @WeAreLikeMinds linkedin.com/groups?gid=748…

About 8 hours ago from Justin Kirby's Twitter via Twitter Web Client