Revolution UK, December 19 2001

Music entertainment firm MTV has invested a five-figure sum into a Christmas viral marketing campaign. Campaign auditing and distribution is being carried out by digital marketing agency Digital Media Communications…

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mad.co.uk, December 17 2001

An MTV-sponsored video clip of a child decapitating his mother with a light sabre is estimated to have reached over a million people in its first week in circulation. The campaign, designed by The Viral Factory, and distributed and tracked by Digital Media Communications (DMC), features a child getting carried away with a newly opened Christmas gift.

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DMC teamed up with The Viral Factory (TVF) again to create a new online viral marketing campaign for MTV.

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Birds do it, bees do it…and now DMC has been enlisted by Frontwire to track it.

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New Media Age, 07 September 2001

As mentioned in New Media Age (’Molehill spins off viral wing’), DMC has formed a partnership with The Viral Factory (TVF) and Punchbaby.com in order to provide you with a faster, more creative, better distributed and completely tracked new form of online viral marketing.

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