New Media Age, 07 September 2001

As mentioned in New Media Age (’Molehill spins off viral wing’), DMC has formed a partnership with The Viral Factory (TVF) and Punchbaby.com in order to provide you with a faster, more creative, better distributed and completely tracked new form of online viral marketing.

TVF are viral creative and production specialists who provide a content service with a twist: pregenerated viral video clips that brands can use in a sponsorship-style, matched to the requirements of specific campaigns.

Punchbaby.com is the world-renowned online gateway to the viral elite. It acts as a cultural resource, communications touchstone and shop window for the online viral community.

At DMC, we have over 500 online marcoms projects under our belt and we provide the strategic and project management skills to help you undertake a cohesive, successful online viral marketing campaign. Our revolutionary online tracking service enables you to see exactly how many downloads, views and links a viral clip achieves - from seed level right down through all the layers of spread.

Together, DMC, TVF and Punchbaby.com offer an online viral marketing service that helps you build brand, solicit data and track response in order to prove how successful your campaign is

The new service is available as an off-the-shelf package or a bespoke project.