Archive for December, 2001

MTV INVESTS IN CHRISTMAS VIRAL PUSH

Revolution Magazine

Revolution UK, December 19 2001

Music entertainment firm MTV has invested a five-figure sum into a Christmas viral marketing campaign. Campaign auditing and distribution is being carried out by digital marketing agency Digital Media Communications…

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MTV SCORES WITH RISQUÉ VIRAL CAMPAIGN

mad.co.uk

mad.co.uk, December 17 2001

An MTV-sponsored video clip of a child decapitating his mother with a light sabre is estimated to have reached over a million people in its first week in circulation. The campaign, designed by The Viral Factory, and distributed and tracked by Digital Media Communications (DMC), features a child getting carried away with a newly opened Christmas gift.

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NEW CHRISTMAS VIRAL CAMPAIGN FOR MTV!

MTV Viral

DMC teamed up with The Viral Factory (TVF) again to create a new online viral marketing campaign for MTV.

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