DMC teamed up with The Viral Factory (TVF) again to create a new online viral marketing campaign for MTV.

We’ve teamed up again with The Viral Factory (TVF) to create a new online viral marketing campaign - this time for MTV who took up our trial offer in order to test viral marketing’s brand ’spread ability’ this Christmas.

Called ‘goodgift’, the campaign uses pre-generated creative work that relates to Christmas but not directly to the MTV brand, enabling MTV to become associated with the humorous clip. The campaign went live through specialist viral seed distribution routes on December 12 and is being tracked by our expert system. Its results will be announced in the New Year.

You can see the ‘Good Gift’ (Lightsaber) viral ad on the Lycos Viral Chart here

If you would like to find out more about the campaign or would like to know more about our online viral marketing services, please contact us