DMC work with BBH and Universal McCann on the new Xbox ‘Playmore’ online viral marketing campaign for Microsoft.

We’re currently working on the new Xbox ‘Playmore’ online viral marketing campaign with Microsoft, BBH and Universal McCann Interactive.

The campaign is part of a pan-European marketing programme that promotes the forthcoming Xbox videogames console and enables people to get involved online at the playmore.com web site.

Launched on January 31, the campaign uses our specialist viral seed distribution and tracking services to prove the online ’spread ability’ of the Xbox creative video clip.

You can see the banned Xbox ‘Champagne’ viral ad on the Lycos Viral Chart here

If you would like to find out more about the campaign or would like to know more about our online viral marketing services, please contact us