Marketing Week - Evolve, 28 February 2002

Justin Kirby managing director of the DMC agency says: “We have been approached by some relevant brands that would like to do a viral campaign over the World Cup. They want to align their product with the event, but they are not sponsors and they don’t sponsor any players who are appearing.”

DMC has created a new online viral campaign for Butlins holiday parks

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mad.co.uk, 05 February 2002

The first creative for the pre-launch campaign of Microsoft’s Xbox gaming console has been revealed in a viral e-mail campaign. The viral campaign was seeded and will be tracked by digital marketing specialists DMC. It is supported by a web site at playmore.com, which gives Xbox fans access to promotional videos and gaming info.

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