DMC has created a new online viral campaign for Butlins holiday parks

Our latest project is the new Pop Supremo online campaign that helps Butlins take over where Pop Idol left off.

The core of the campaign is an online game that enables the Pop Idol-fuelled audience to become online Pop Supremos and create and manage their very own pop bands.

Once a band is created, the player can choose to send it to a friend and challenge them to be a better Pop Supremo, or the band can be entered into a nationwide competition to be the Butlins Pop Supremo 2002. Up for grabs are six family holidays at Butlins - plus the grand prize of a Butlins Arena Concert Break to see one of the hottest chart-topping acts of 2002 at a live gig!

We worked with creative developers Rubberductions to build the Pop Supremo game. The campaign went live on Butlins’ new web site in February and is also being distributed and tracked by us as a viral promotion.

If you would like to find out more about the campaign or would like to know more about our online viral and buzz marketing services, please contact us