THE GUARDIAN AND DMC TALK ABOUT TALENT MARKETING

Education Guardian, April 16, 2002
The Guardian newspaper asked DMC how budding creatives can use the latest marketing techniques to get noticed…
REVOLUTION SPREADS THE WORD ON VIRAL MARKETING

Revolution UK, 3 April, 2002
Compelling content, clever seeding, careful tracking. This article by DMC’s managing director Justin Kirby looks at all the angles of online viral marketing and draws conclusions from the company’s wide experience of this technique.
NEW LAGER SPOOF GOES DOWN WELL!

DMC and director Anke Hoppner have followed up last year’s ‘Blagit’ online viral marketing campaign with a new campaign that ‘takes the piss’ out of lager commercials…
DESIGN ROUND UP

Internet Magazine, April 2002
Cashing in on the huge popularity of Pop Idol, Digital Media Communications has created an online game called Pop Supremos for client Butlins. Designed as a promotional tool for holiday camp operator, Pop Supremos challenges visitors to create and manage their own pop band

