Archive for April, 2002

DMC HELPS GREEN PARTY MAKE HISTORY

Green Party Viral Campaign

DMC help Green Party to become first UK political party to use an online viral film …

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THE GUARDIAN AND DMC TALK ABOUT TALENT MARKETING

Education Guardian

Education Guardian, April 16, 2002

The Guardian newspaper asked DMC how budding creatives can use the latest marketing techniques to get noticed…

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DMC TAKES THE PISS IN VIRAL DEMO

mad.co.uk

mad.co.uk, 05 Aril 2002

New media agency, DMC, has released a fruity viral e-mail to demonstrate the effectiveness of risqué creative to its clients

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REVOLUTION SPREADS THE WORD ON VIRAL MARKETING

Revolution Magazine

Revolution UK, 3 April, 2002

Compelling content, clever seeding, careful tracking. This article by DMC’s managing director Justin Kirby looks at all the angles of online viral marketing and draws conclusions from the company’s wide experience of this technique.

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NEW LAGER SPOOF GOES DOWN WELL!

DMC 'Morehead' Lager Ad Viral

DMC and director Anke Hoppner have followed up last year’s ‘Blagit’ online viral marketing campaign with a new campaign that ‘takes the piss’ out of lager commercials…

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DESIGN ROUND UP

Internet Magazine Logo

Internet Magazine, April 2002

Cashing in on the huge popularity of Pop Idol, Digital Media Communications has created an online game called Pop Supremos for client Butlins. Designed as a promotional tool for holiday camp operator, Pop Supremos challenges visitors to create and manage their own pop band

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