mad.co.uk, 29 May 2002

Games publisher Electronic Arts (EA) has released its latest ad, a reaction to David Beckham’s recent injury called Metatarsal Shmetatarsal, as a viral internet campaign. The campaign was seeded and is being tracked by new media agency, DMC.

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Revolution UK, May 29 2002

Computer games publisher EA Sports has launched its first viral campaign as part of an awareness drive to promote its official sponsorship of the World Cup… Digital marketing agency DMC is seeding and tracking the campaign, which kicked off with a clip of a German fan celebrating a World Cup win.

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Brand it like Beckham? We’re helping computer video games manufacturer EA SPORTS raise brand awareness to fever pitch…

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Revolution UK, May 15 2002

Revolution mentions DMC’s Pop Supremo viral email promotion for Butlins:

… explains DMC’s managing director, Justin Kirby. “‘Pop Supremo’ is an activity, rather than just a game - people go back and play it again, tell friends about it and get them to look at the band they have created. Kids make friends at Butlins, swap email addresses and that could be developed into a range of community activities.”

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DMC has been appointed the exclusive UK commercials channel agent for IFILM, so hit us with your best work…

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Rae Ann Fera - Boards Online, May 1 2002

Digital Media Communications (DMC) has struck a deal with Hollywood broadband entertainment network iFILM to act as the exclusive UK commercials agent for iFILM.com’s soon-to-be-launched commercials channel… DMC, whose successes include viral marketing for MTV and Microsoft Xbox “Champagne” (see Boards, May 2002), will be responsible for sourcing commercial material to be streamed on the channel.

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