DMC has been appointed the exclusive UK commercials channel agent for IFILM, so hit us with your best work…

We’ve launched our eighth Mazda online viral and buzz marketing campaign, featuring a web-first ad created by JWT Germany that - literally - points out the sex appeal of the new Mazda5 C-MAV.

Jesse Jacobs, SVP Programming of IFILM, explained

IFILM is already one of the top five video web sites, with the world’s largest collection of short films and movie clips available to watch online. Since our successful Super Bowl commercials showcase, we’ve received a huge demand to dedicate part of our network to streaming commercials. We plan to launch the new commercials channel later this month and have enlisted the aid of DMC, who have an impressive record in the UK online marketing arena.

DMC’s remit includes sourcing the UK’s most creative commercials. These will be streamed on IFILM to the network’s monthly audience of *over six million* ‘buzz-building’ entertainment consumers and marketers.

We’re already working with IFILM on content contributions for their Viral Vault channel. This extension of our relationship via an exclusive partnership for the new commericals channel will draw on our valuable online viral marketing distribution experience, in particular, when it comes to selecting commercials for the new IFILM channel.

IFILM’s online distribution partners include Yahoo Movies, WindowsMedia, Ain’t It Cool News, and RealNetworks, and its offline distribution partners include Independent Film Channel, Lifetime Television and AMC Theaters. IFILM also operates IFILMpublishing (hcdonline.com), publishers of the renowned Hollywood Creative Directory, and OTX: The Online Testing Exchange, an online market research agency.

We’re very pleased to be associated with IFILM and its new commercials channel which will be a great platform to showcase the best British commercials, and make marketers and consumers all over the world aware of what the UK creative community has to offer.

If you would like to find out more about our connected marketing services, please contact us