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Rae Ann Fera - Boards Online, May 1 2002
Digital Media Communications (DMC) has struck a deal with Hollywood broadband entertainment network iFILM to act as the exclusive UK commercials agent for iFILM.com’s soon-to-be-launched commercials channel… DMC, whose successes include viral marketing for MTV and Microsoft Xbox “Champagne” (see Boards, May 2002), will be responsible for sourcing commercial material to be streamed on the channel.
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