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Revolution UK, May 15 2002
Revolution mentions DMC’s Pop Supremo viral email promotion for Butlins:
… explains DMC’s managing director, Justin Kirby. “‘Pop Supremo’ is an activity, rather than just a game - people go back and play it again, tell friends about it and get them to look at the band they have created. Kids make friends at Butlins, swap email addresses and that could be developed into a range of community activities.”
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