Brand it like Beckham? We’re helping computer video games manufacturer EA SPORTS raise brand awareness to fever pitch…

Adios Argentina! We’ve launched a new online viral marketing campaign, the first ever from EA SPORTS, which supports the launch of the official 2002 FIFA World Cup™ computer video game.

The pan-European launch of the game uses traditional media such as high-profile TV advertising to show die-hard fans from Germany, France, Italy and England respectively celebrating a World Cup win. Released in opposing territories in the local language, the message is ‘Only You Can Prevent This’.

The supporting viral campaign aims to create an even bigger buzz and involve football fans directly in the promotion. It uses special edits of the TV ads created by EA SPORTS’ London ad agency OWN+P. The resulting digital film clips are being seeded and tracked by us over the next month, starting with ‘Gunther’ and ‘Metatarsal Schmetatarsal’ which show respectively a German and an English fan celebrating a World Cup win.

You can see the ‘Gunther’ (Stop The Germans) viral ad on the Lycos Viral Chart here and the ‘Metatarsal Shmetatarsal!’ execution here

If you would like to find out more about the campaign or would like to know more about our online viral marketing services, please contact us