Revolution UK, June 26 2002

Lycos UK is sponsoring a viral online campaign designed to knock Kylie Minogue off the top of its viral email chart. Produced by DMC, the viral email features a video clip of model Emma B. It is designed to usurp Kylie’s lingerie ad for Agent Provocateur.”

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Lycos UK is sponsoring a racy video clip of mens’ mag babe Emma B to see if Kylie can be knocked off her perch…

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Revolution UK, June 12 2002

Car manufacturer Mazda is to use viral marketing for the first time to back the launch of its Mazda 6 Model.

Justin Kirby, DMC’s managing director, added: “Mazda has embraced the viral technique and is making the campaign a web exclusive. To increase the success rate of a viral marketing campaign, you need a creative strategy that’s either web-first or web-only in terms of releasing your material.”

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Mazda is using DMC to pre-launch their sporty new car with an exclusive online viral campaign.

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