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Revolution UK, June 12 2002
Car manufacturer Mazda is to use viral marketing for the first time to back the launch of its Mazda 6 Model.
Justin Kirby, DMC’s managing director, added: “Mazda has embraced the viral technique and is making the campaign a web exclusive. To increase the success rate of a viral marketing campaign, you need a creative strategy that’s either web-first or web-only in terms of releasing your material.”
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