VOX POP: WHAT CODE OF CONDUCT EXISTS FOR CONTROVERSIAL ADS ON THE WEB
Revolution, September 18 2002
Should the internet be used to screen ads deemed to be too controversial for mainstream TV? Dan Williamson finds out:
Justin Kirby, managing director, Digital Media Communications: “The benefit of putting a banned TV ad on the web is that it increases reach and brand awareness, particularly among 18- to 35-year-olds, because banned material fits into the kind of online content they’re interested in. This market is difficult and expensive to communicate to with traditional media.”
