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EIDOS TO TRACK VIRAL ACTIVITY IN GAMES PUSH

Revolution Magazine

Revolution UK, September 25 2002

Revolution reports how Video games firm Eidos has produced trackable viral marketing campaigns to back two titles.

Eidos is also using two viral email executions to push its Hitman II game. Digital marketing firm DMC is tracking the campaigns using different codes to discover the effectiveness of various seeding locations.

(more…)


 
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