Campaign, 20 Dec 2002

DMC planned, seeded and tracked the Number 2 viral campaign of 2003 and helped with the seeding and tracking of the Number 7 campaign.

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Sean Carton - ClickZ, December 16 2002

Sean Carton looks into “subviral marketing,” a phenomenon in which advertisers deliberately release spoofs of their own ads to the Web in an effort to generate buzz:

That’s the theory at least. Making it work is something else entirely. Some companies have had some success with viral marketing (Digital Media Communications (DMC) and The Viral Factory are two notable examples). .

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DMC are seeding and tracking an online viral marketing campaign to support the UK and European launch of a new Sony Ericsson MMS mobile phone …

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