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Sean Carton - ClickZ, December 16 2002
Sean Carton looks into “subviral marketing,” a phenomenon in which advertisers deliberately release spoofs of their own ads to the Web in an effort to generate buzz:
That’s the theory at least. Making it work is something else entirely. Some companies have had some success with viral marketing (Digital Media Communications (DMC) and The Viral Factory are two notable examples). .
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