THE BOOK OF LISTS: THE 10 BEST VIRAL CAMPAIGNS
Campaign, 20 Dec 2002
DMC planned, seeded and tracked the Number 2 viral campaign of 2003 and helped with the seeding and tracking of the Number 7 campaign.
DMC sourced the creative material, planned, seeded and tracked the Number 2 viral campaign of 2003 (Xbox Champage), as featured in Campaign Magazine The book of Lists.
We also helped with the seeding and tracking of the Number 10 campaign (MTV ‘Gift), which was produced by The Viral Factory.
2. XBOX: Along with the gold Lion at Cannes, BBH’s 51-second clip “Champagne” came to embody the soul of Xbox’s launch campaign. Its popularity was such that the monitor DMC stopped tracking the success of the clip after more than 400 consumer-tailored variations had been monitored.
10. MTV: This home-video-style clip of a child opening a Christmas present and destroying Granny with a light sabre deserves an honourable mention because it ran after the deadlines for last year’s issue and is a case of brilliant brand building that proved extremely popular.
If you would like to find out more about the above campaigns, see the viral creative or would like to know more about our online viral and buzz marketing services, please contact us
