DMC is helping Levi’s to promote their new ‘Worn’ range of denimwear with an exclusive online viral marketing programme …

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New Media Age, July 18 2002

Vision article in Forum section by Justin Kirby, managing director, DMC

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Revolution UK, June 26 2002

Lycos UK is sponsoring a viral online campaign designed to knock Kylie Minogue off the top of its viral email chart. Produced by DMC, the viral email features a video clip of model Emma B. It is designed to usurp Kylie’s lingerie ad for Agent Provocateur.”

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Lycos UK is sponsoring a racy video clip of mens’ mag babe Emma B to see if Kylie can be knocked off her perch…

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Revolution UK, June 12 2002

Car manufacturer Mazda is to use viral marketing for the first time to back the launch of its Mazda 6 Model.

Justin Kirby, DMC’s managing director, added: “Mazda has embraced the viral technique and is making the campaign a web exclusive. To increase the success rate of a viral marketing campaign, you need a creative strategy that’s either web-first or web-only in terms of releasing your material.”

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Mazda is using DMC to pre-launch their sporty new car with an exclusive online viral campaign.

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mad.co.uk, 29 May 2002

Games publisher Electronic Arts (EA) has released its latest ad, a reaction to David Beckham’s recent injury called Metatarsal Shmetatarsal, as a viral internet campaign. The campaign was seeded and is being tracked by new media agency, DMC.

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Revolution UK, May 29 2002

Computer games publisher EA Sports has launched its first viral campaign as part of an awareness drive to promote its official sponsorship of the World Cup… Digital marketing agency DMC is seeding and tracking the campaign, which kicked off with a clip of a German fan celebrating a World Cup win.

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Brand it like Beckham? We’re helping computer video games manufacturer EA SPORTS raise brand awareness to fever pitch…

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Revolution UK, May 15 2002

Revolution mentions DMC’s Pop Supremo viral email promotion for Butlins:

… explains DMC’s managing director, Justin Kirby. “‘Pop Supremo’ is an activity, rather than just a game - people go back and play it again, tell friends about it and get them to look at the band they have created. Kids make friends at Butlins, swap email addresses and that could be developed into a range of community activities.”

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