DMC has created a new online viral campaign for Butlins holiday parks

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mad.co.uk, 05 February 2002

The first creative for the pre-launch campaign of Microsoft’s Xbox gaming console has been revealed in a viral e-mail campaign. The viral campaign was seeded and will be tracked by digital marketing specialists DMC. It is supported by a web site at playmore.com, which gives Xbox fans access to promotional videos and gaming info.

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DMC work with BBH and Universal McCann on the new Xbox ‘Playmore’ online viral marketing campaign for Microsoft.

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