Graphics International Issue 102, 2003

The pendulum is well and truly swinging for web design aesthetics.

According to Justin
Kirby of viral marketing specialist Digital Media Communications Ltd, “The web has finally found its voice. Design has become a way of bringing content out, not an excuse for lack of content.”He sees undesign as a backlash against overdesigned visual language on the web: designers from print, video games, contemporary music or street fashion whom he accuses of “ … not understanding the craft of information design” .

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