DMC and Bluefin are helping the Refugee Council throw down the gauntlet to viral material creators and producers …

The Refugee Council has issued an Online Viral Challenge to the creative and marketing community, inviting people to submit a written proposal of how they would undertake an online viral marketing project to raise awareness of issues faced by refugees in the UK.

It’s the online premiere of the new Virgin Mobile TV ad starring supermodel Kate Moss promoting Virgin Mobile’s new Pay Monthly Contract service.

Devised by DMC and Bluefin Group, the Challenge initiative encourages the marketing and creative community to get involved and help change negative attitudes to legitimate refugees.

The Challenge ends on 6 March 2003 when the person who submits the best response will be commissioned to do the online viral marketing project for £2500. The project will then be reported on as it progresses.

If you would like to find out more about the campaign or would like to know more about our connected marketing services, please contact us