Archive for February, 2003

DMC ADDS KLASH TO DIESEL SUCCESS

Diesel Oil Klash Klash Viral

Diesel’s latest Guide To Successful Living is getting its global launch via a DMC online viral campaign.

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REEBOK TERRY TATE SEEDED AND TRACKED BY DMC

Reebok Terry Tate Viral

DMC seed and track Reebok Terry Tate viral campaign, managed by Cake New Media.

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GOOGLE’S BLOGGER DEAL SEALS POSITION AS NEXT BIG THING

Revolution Magazine

Philip Smith - Revolution, February 18 2003

n the UK, certain blogs have become cults and, in contrast, are less about information but more about creativity… As pointed out by DMC’s Justin Kirby in February’s issue of Revolution, creative blog content has hit the mainstream as ideas from blog-style sites like B3ta.com are picked up and used by broadcasters and brought to the mass market.

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