Diesel’s latest Guide To Successful Living is getting its global launch via a DMC online viral campaign.

We’re planning, seeding and tracking Diesel’s first online viral marketing campaign to kick off the global launch of the fashion brand’s latest ‘Guide to Successful Living’ with a film spot called ‘Oil Klash Klash’.

The viral campaign features an intriguing, topical 60-second digital video version of Oil Klash Klash, which was directed by Johan Kramer from KesselsKramer in Amsterdam and conceived by KesselsKramer and the Diesel Creative Team.

The film is set in a village that sits in the shadow of a 500-year-old castle and is experiencing an oil crisis. It’s a simple story of boy meets girl, boy kisses girl, boy and girl meet wrestler… and then the fun begins.

The film drives viewers to a hidden web page where they can see a special extended version of it.

Diesel is using a ‘web first’ creative strategy and our seeding expertise to maximise the viewing and spread of the film, as well as the surrounding buzz for the campaign. Our online video tracking system will then provide real-time accountability of the film’s downloads, views and hotlinks in order to quantify the impact the viral campaign has on brand awareness.

The film is being seeded via viral specialist web sites, blogs and forums around the world, as well as being featured on FHM.com.

You can see the ‘Oil Klash Klash’ (Climax) viral ad on the Lycos Viral Chart here

If you would like to find out more about the campaign or would like to know more about our connected marketing services, please contact us