mad.co.uk, 24 March 2003

The global rich-media campaign follows a viral email from agency Digital Media Communications (DMC) which was also based on the TV/cinema ad.

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Revolution UK, March 21 2003

Digital Media Communications has launched an exclusive ‘web only’ viral marketing campaign for the launch of ‘Tom Clancy’s Splinter Cell’ on the PlayStation2, the first to be undertaken by Ubi Soft Entertainment.

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The first Ubi Soft viral marketing campaign, featuring a wannabe commando, has been launched worldwide by DMC…

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Campaign, 7 March 2003

Diesel is launching its first global campaign in three years this week… The first spot, called “oil klash klash”, debuts with an online viral marketing push, which has been planned, seeded and tracked by Digital Media Communications.

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Marketing, March 6 2003

Diesel is launching a viral campaign through Digital Media Communications based on a global ad campaign called ‘Oil klash klash’.

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Darren Davidson mad.co.uk, 3 March 2003

Diesel has teamed up with Digital Media Communications (DMC) to launch the latest strand of its ‘Guide to Successful Living’ campaign with a viral execution, which marks the first for the brand.

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Revolution UK, March 3 2003

Diesel is taking its Guide to Successful Living campaign viral …The online launch is being handled by Digital Media Communications and marks the start of the global campaign for the fashion brand.

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NMK Knowledge Network, March 2003

Justin Kirby of Digital Media Communications explores the business use and development of online viral marketing from a practitioner’s point of view:

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Revolution UK, March 01, 2003

Microsoft Xbox/Champagne campaign by Universal McCann Interactive, DMC and BBH is shortlisted for best use of email category at Revolutions Awards 2003

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