The first Ubi Soft viral marketing campaign, featuring a wannabe commando, has been launched worldwide by DMC…

We’ve launched an exclusive ‘web only’ viral marketing campaign, the first to be undertaken by Ubi Soft Entertainment, which promotes the world release of Tom Clancy’s Splinter Cell video game on the PlayStation 2 computer entertainment system.

Sara Pelton, Group Brand Manager at Ubi Soft, explained:

Tom Clancy’s Splinter Cell is a stealth action game that enables players to take on the role of Sam Fisher, a highly trained secret operative. We called on DMC’s online viral marketing expertise to help us increase awareness of the game among the core target audience of 16-35 year old males, and to help us drive and widen demand prior to and during the launch period.

DMC is managing, seeding and tracking the viral campaign. It’s being seeded via DMC’s influencer network.

The campaign uses a titillating 30-second digital video film called ‘Locker Room’. It introduces viewers to a wannabe but sadly lacking ‘Sam Fisher’, Splinter Cell’s central commando-style character. Viewers are able to link to the Tom Clancy’s Splinter Cell microsite at the end of the film where they can view new trailers, screenshots, information, etc.

Our online tracking system is providing real-time quantification of the film’s views and hotlinks in order to prove the impact this viral campaign has on brand awareness.

You can see a cut version (steamy commando) version of teh viral ad on Lycos Viral Chart here

If you would like to find out more about the campaign or would like to know more about our connected marketing services, please contact us