Revolution UK, April 2 2003

Digital Media Communications has launched its second Mazda online viral and buzz marketing campaign, with content by Maverick Media, to support the European release of the new Mazda2. “Mazda is using a ‘web only’ creative strategy this year and our seeding expertise to maximise the viewing and spread of the films, as well as the surrounding buzz for the campaign,” said DMC’s managing director Justin Kirby.

(more…)

Digital Bulletin, 28 April 2003

BMG is promoting the new single by Rob Dougan from the forthcoming movie ‘Matrix Reloaded’, with a web-only viral and marketing campaign. The campaign is being managed and seeded by Digital Media Communications and ties in with Apple QuickTime. It was created by the New York-based web designer Jason Kottke, who has been named one of the world’s top 25 web personalities by Shift magazine

(more…)

We’ve launched an online viral and buzz marketing campaign, the first to be undertaken by BMG, which promotes the world release of Rob Dougan’s ‘Furious Angels’ single …

(more…)

New Media Age, April 10, 2003

Nic Howell reports on how viral marketing – where your audience spreads your message for you – has obvious benefits. But argues that not everything gets passed on and asks how can your make sure your ad is infectious?

DMC’s Justin Kirby: “People have understood viral’s value and begun incorporating it as part of a more strategic activity.”

Download a PDF file of the full article here

DMC launches its second online viral and buzz marketing campaign for Mazda to support the European release of the new Mazda2.

(more…)

Revolution UK, April 1 2003

“Diesel is using a ‘web first’ creative strategy”, says Justin Kirby, managing director of DMC. “The [Oil Klash Klash] campaign is pure ‘advertainment’, its purpose being to generate brand awareness and entertain Diesel’s international target audience of 18-to 35-year-olds.”

(more…)