BMG GOES VIRAL TO PROMOTE MATRIX RELOADED SINGLE

Digital Bulletin, 28 April 2003
BMG is promoting the new single by Rob Dougan from the forthcoming movie ‘Matrix Reloaded’, with a web-only viral and marketing campaign. The campaign is being managed and seeded by Digital Media Communications and ties in with Apple QuickTime. It was created by the New York-based web designer Jason Kottke, who has been named one of the world’s top 25 web personalities by Shift magazine