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BMG GOES VIRAL TO PROMOTE MATRIX RELOADED SINGLE

Digital Bulletin

Digital Bulletin, 28 April 2003

BMG is promoting the new single by Rob Dougan from the forthcoming movie ‘Matrix Reloaded’, with a web-only viral and marketing campaign. The campaign is being managed and seeded by Digital Media Communications and ties in with Apple QuickTime. It was created by the New York-based web designer Jason Kottke, who has been named one of the world’s top 25 web personalities by Shift magazine

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