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Revolution UK, April 2 2003
Digital Media Communications has launched its second Mazda online viral and buzz marketing campaign, with content by Maverick Media, to support the European release of the new Mazda2. “Mazda is using a ‘web only’ creative strategy this year and our seeding expertise to maximise the viewing and spread of the films, as well as the surrounding buzz for the campaign,” said DMC’s managing director Justin Kirby.
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