ANALYSIS: WEB OFFERS FLEXIBILITY IN A CRISIS
Philip Smith - Revolution, May 01 2003
There are other implications. Justin Kirby, of digital agency DMC, points out that viral ideas can come into their own when times are hard. “You will need to spend on some media as part of the seeding but, ultimately, that can be a small amount. And you will get the advantages if it catches on virally,” he says… Coincidentally, DMC launched an exclusive web-only viral campaign for Ubi Soft’s Tom Clancy’s Splinter Cell game for PlayStation 2 at the end of March 2003
