DMC ADDS BUZZ TO BAND-SLAYING SNUFF MOVIE
We planned and seeded a new BMG online buzz marketing campaign for rock band The Cooper Temple Clause.
Archive for August, 2003
MAZDA RUNS VIRAL CAMPAIGN
Marketing, 28 August 2003
Mazda is running a viral campaign to support the launch of its Mazda 6 Sport saloon. Two 40-second films are targeting 30-something males via sport and lifestyle web sites. The ads highlight how the Mazda 6 can ‘put the fun back into motoring’… Creative was by J Walter Thompson; DMC distributed the viral campaign.
DMC HELPS VIRGIN MOBILE TEACH ORANGE A LESSON
DMC has launched a new tongue-in-cheek buzz campaign for Virgin Mobile, poking fun at rival Orange.
VIRGIN SPOOFS MOTHER ‘LEARN’ ADS IN VIRAL CAMPAIGN
Jennifer Whitehead - Revolution, August 19 2003
A new online campaign for Virgin Mobile spoofs Mother’s ‘learn’ ads for Orange, telling users that the real purpose of their phones is to call their friends.In a series of three films, planned, seeded and tracked by Digital Media Communications, Damien will tell a class facts such as “80% of people use 10% of their friends” to drive home the point that they should forget about the functions on their phones and simply call their friends.
