Jennifer Whitehead - Revolution, August 19 2003

A new online campaign for Virgin Mobile spoofs Mother’s ‘learn’ ads for Orange, telling users that the real purpose of their phones is to call their friends.In a series of three films, planned, seeded and tracked by Digital Media Communications, Damien will tell a class facts such as “80% of people use 10% of their friends” to drive home the point that they should forget about the functions on their phones and simply call their friends.

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