MAZDA RUNS VIRAL CAMPAIGN

Marketing, 28 August 2003
Mazda is running a viral campaign to support the launch of its Mazda 6 Sport saloon. Two 40-second films are targeting 30-something males via sport and lifestyle web sites. The ads highlight how the Mazda 6 can ‘put the fun back into motoring’… Creative was by J Walter Thompson; DMC distributed the viral campaign.