Revolution UK, September 24 2003

Mazda has returned to online viral marketing to support the launch of the new addition to the Mazda6 range of cars. Digital Media Communications is planning, seeding and tracking the campaign. J Walter Thompson London created the content.

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The Mazda6 gets the online viral and buzz marketing treatment with a golfing twist in this new campaign.

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DMC launches Xbox’s first Australasian online viral and buzz marketing campaign as part of their ‘200 games’ campaign …

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Boards Magazine, September 1 2003

Stephen Price argues that Viral marketing has entered a new era of maturity:

“Most people [think] the largest audience for viral material is male 18-34,” says Justin Kirby, MD and owner of DMC. “The Mazda clip is interesting because it demonstrated that campaigns aimed at women can work.”

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