The Mazda6 gets the online viral and buzz marketing treatment with a golfing twist in this new campaign.

We’re planning, seeding and tracking a challenging new Mazda online viral and buzz marketing campaign to support the introduction of the latest addition to the Mazda6 range, the Mazda6 2.3 4dr Sport.

Maria McCullough, Advertising and Communications Manager for Mazda Motors UK, explains:

Following on from the success of the other online viral campaigns we’ve done with DMC, this campaign aims to increase brand awareness and demand for the Mazda6. It provides 30-something males with more ‘advertainment’ film content that embodies the essence of Mazda, showing how agile the Mazda6 is in everyday situations - with a twist.

The campaign uses a viral film clip called ‘6underpar’, featuring a man leaving a golf course after a seemingly disastrous round. The film challenges viewers’ driving skills and invites them to enter a competition to win a break at St. Andrews, the world-famous golf course. Viewers can hotlink through the film to a web landing page where they can enter the competition, request a brochure and download a second film clip, ‘Smashing6′, as additional entertainment.

The campaign is being seeded through our worldwide online influencer network, as well as being featured on lifestyle and sport web sites. Our online tracking system is providing real-time accountability of the films’ views and hotlinks in order to quantify the campaign’s impact on brand awareness.

You can see the Mazda ‘6underpar’ viral ad on the Lycos Viral Chart here

If you would like to find out more about the campaign or would like to know more about our connected marketing services, please contact us