We’ve launched the latest Virgin Mobile online viral and buzz marketing campaign, ‘Flash-It’.

We’re planning, seeding and tracking a new Virgin Mobile online viral and buzz marketing campaign. It supports the ‘Flash-It’ in-store promotion that enables Virgin Mobile customers to gain £1 free airtime for every £10 they spend in any Virgin Megastores or Virgin Megastores Xpress, simply by flashing their Virgin Mobile phones at the till when they pay.

James Kydd, brand director for Virgin Mobile, said:

The Flash-It promotion has been running for several months and is proving such a success that we’ve decided to give it further support. We’re using DMC’s online viral marketing expertise again to widen awareness of the promotion with this booster viral campaign targeted at the culture-driving, technology-savvy online audience.

The entertaining campaign features two digital film clips created by Rainey Kelly Campbell Roalfe/Y&R. The films encourage Virgin Mobile customers to stop trying to impress Virgin Megastores staff with their flashing antics, and simply show them their phones for free airtime. The first film, ‘Bendy Babe’ shows an attractive blonde customer displaying her flexible skills to a bewildered store assistant who doesn’t quite know where to look. The second film, ‘Deep Throat’, shows a second customer swallowing a coat hanger in an attempt to impress the same poor store assistant. Both films urge viewers to forget their flashing antics and ‘Just show us your phone!’ They also invite viewers to click through to the Virgin Mobile website where they can find out more about the promotion.

The viral campaign is being seeded as advertainment content via our online influencer network, as well as being featured on sports, music and lifestyle websites. Our online film-tracking system will also provide real-time accountability of the films’ views and hotlinks in order to quantify the impact the campaign has on brand awareness.

You can check out the Bendy Babe and Deep Throat clips here