VIRGIN MOBILE PUSHES FREE AIRTIME WITH ‘BENDY BABE’ VIRAL

Jennifer Whitehead - Revolution, October 09 2003
Virgin Mobile is promoting its free airtime deal with a viral campaign starring a bendy woman who fails to understand the ‘flash-it’ policy. The film was created by Virgin Mobile’s advertising agency Rainey Kelly Campbell Roalfe/Y&R, with the seeding and planning by DMC.