Once upon a time, ‘viral marketing’ used to be the favourite buzzword of the Internet economy. Today the hype is over, but the term remains. Despite its many sceptics, viral marketing is about to become an essential part of the communication mix. Justin Kirby, head of London’s Digital Media Communications (DMC) - one of the leading Viral Marketing companies in the world - has launched more viral campaigns than anyone else. Their most recent campaigns include ones for Virgin Mobile, Mazda and Xbox. Read the VM-People interview with one of the leading experts.

(more…)