iMedia Connection, October 23 2003

Rebecca Weeks discusses human motivations and behavior patterns behind viral marketing.

“What’s interesting to us is how viral marketing hasn’t seemed to have been picked up as much in the United States as it has in the UK and Europe,” says Justin Kirby, Managing director of DMC. “Our Diesel, Levi’s, MTV, Sony Ericsson, Virgin and Xbox campaigns have been driven out of our UK and Europe offices, even though many of these were international campaigns with American headquarters.”

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