Sean Carton ClickZ, December 29 2003

DMC: These guys rock! England’s masters of viral communications defined the cutting edge of marketing in 2003 and (I’m sure) will continue to surf the edge into the new year. While you’re at it, check out their Viralmeister blog for the coolest examples of the future of advertising on the ‘Net (and other assorted goodies).

…more

Campaign, 16 Dec 2003

DMC sourced the creative material, planned, seeded and tracked the Number 1 viral campaign of 2003 and helped with the seeding and tracking of the Number 7 campaign.

(more…)

We’ve launched a web-first viral campaign featuring a not-yet-released ad of hip hop star Busta Rhymes doing an unwitting striptease.

(more…)

New Media Age, 4 December 2003

NMA asked the UK’s leading online marketing players, including DMC’s MD, what we can expect in the online arena over the coming year.

(more…)

Revolution, December 03 2003

Virgin Mobile is breaking the second of its ads starring the rapper Busta Rhymes and his bare butt as a viral campaign before it screens on television… DMC will plan, seed and track the film, which was created by Virgin Mobile’s retained advertising agency Rainey Kelly Campbell Roalfe/Y&R.network

(more…)

Kevin Newcomb - ClickZ, December 1 2003

Digital Media Communications (DMC) has deployed an online viral campaign to pre-launch a Christmas TV commercial featuring a naked Busta Rhymes for client Virgin Mobile. The campaign is being sent to DMC’s online influencer network, as well as being featured on music and lifestyle Web sites.

(more…)