We also helped with the seeding and tracking of the Number 7 campaign (Reebok’s Terry Tate Super Bowl campaign), which was managed by Cake New Media.

1. Mazda: Two old-age stereotypes, the bad woman driver and the surly, condescending construction worker, provide the perfect ingredients for this highly entertaining viral. The clip, by Maverick Media and DMC, shows a woman pulling up to a parking space that appears to be too small for her Mazda. Two men with a truck laden with planks mock her misfortune. She drives over the planks, across the top of the truck, and lands in the space. According to the portal Lycos’ viral chart, the unofficial benchmark for the success of a viral, “women drivers” was the most popular execution of the year.

7. Reebok: The sports giant created a phenomenon with the fictitious NFL player Terry Tate and his job as Office Linebacker. The spot was shown on television at the Superbowl but, outside the US, Tate was only seen through the viral distribution. Tate and his “tough love” management style of making bone-crunching hits on unsuspecting office workers for minor infringements has struck a chord around the globe. Distributed by Cake New Media in the UK, digital distribution has given Tate a life of his own and made the clip the most successful foreign-made viral in the UK.

If you would like to find out more about the above campaigns, see the viral creative or would like to know more about our online viral and buzz marketing services, please contact us