We planned and seeded a new BMG online buzz marketing campaign for rock band The Cooper Temple Clause.

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Marketing, 28 August 2003

Mazda is running a viral campaign to support the launch of its Mazda 6 Sport saloon. Two 40-second films are targeting 30-something males via sport and lifestyle web sites. The ads highlight how the Mazda 6 can ‘put the fun back into motoring’… Creative was by J Walter Thompson; DMC distributed the viral campaign.

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DMC has launched a new tongue-in-cheek buzz campaign for Virgin Mobile, poking fun at rival Orange.

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Jennifer Whitehead - Revolution, August 19 2003

A new online campaign for Virgin Mobile spoofs Mother’s ‘learn’ ads for Orange, telling users that the real purpose of their phones is to call their friends.In a series of three films, planned, seeded and tracked by Digital Media Communications, Damien will tell a class facts such as “80% of people use 10% of their friends” to drive home the point that they should forget about the functions on their phones and simply call their friends.

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Campaign, 14 August 2003

 

The first spot, called “oil klash klash”, debuted with an online viral campaign through Digital Media Communications.

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New Media Age, Opinion, 10 July 2003

DMC’s MD, Justin Kirby, argues in New Media Age this week that the lack of innovation in the new media industry is largely the result of bigger online agencies needing to produce work that supports old-agency-style business models.

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Radio 4 In Business, 5 June 2003

DMC’s Justin Kirby was interviewed by BBC Radio 4’s ‘In Business’ programme about mixing gossip with business.

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Revolution, June 04 2003

Virgin Mobile has created a controversial viral advertisement promoting its cut-price text messaging service, featuring a clip that includes a mangina scene that was deemed too saucy for television… Digital Media Communications has planned the viral campaign.

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Precision Marketing, 30 May 2003

Virgin Mobile is launching an online viral initiative to support its 3p text messaging campaign. Rainey Kelly Campbell Roalfe/Y&R is responsible for the creative work, while the planning, seeding and tracking is through Digital Media Communications.

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Jennifer Whitehead - Revolution, May 28 2003

Ramblers are leaving country lanes for the information superhighway, using the internet as part of a recruitment drive with a new viral campaign … the campaign has been planned, seeded and tracked by Digital Media Communications.

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