Jennifer Whitehead Digital Bulletin, 15 Mar 2004

Mazda pushes new model in Megawash viral campaign… The film was made by Attaboy TV in support of brand marketing activity for the new Mazda3 and the campaign has been planned, seeded and will be tracked by Digital Media Communications.

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Brand Republic, 12 March 2004

A more user-controlled view of online advertising should not be restricted to content relevance, writes the Managing Director of online viral and buzz marketing experts Digital Media Communications.

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We’re planning, seeding and tracking Mazda’s latest online viral and buzz marketing campaign worldwide.

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Jennifer Whitehead - Revolution, March 02 2004

The advertisement, which is available exclusively online, is called scorching girls and was created by Rainey Kelly Campbell Roalfe/Y&R…. Planning, seeding and tracking of the online viral and buzz marketing campaign is by DMC, which is seeding the ad via its influencer network

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We’ve launched the latest Virgin Mobile online viral and buzz marketing campaign, featuring an East End gangster spoof.

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