Revolution, April 08 2004

The online viral Blood on Your Hands created by the IFAW’s agency Velocity and seeded by Digital Media Communications, is part of IFAW’S campaign against the resurgence in elephant poaching for the ivory trade and launches today… Justin Kirby, DMC’s managing director, said: “Once a year we use online viral marketing to help raise awareness of a charity campaign. We hope this viral activity will galvanise online users to spare a minute watching the clip, passing it on to friends and colleagues, and signing the petition, which can be linked to via the clip’s end frame.

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