Pamela Parker - ClickZ, May 28 2004

ClickZ announces launch of Viral and Buzz Marketing Association:

“Viral and buzz marketing is not new, but the use of these consumer-to-consumer techniques is becoming more prevalent, particularly as the falling effectives of traditional, marketing-to-consumer techniques is making advertisers look seriously at other ways to build brand and shift product,” said Justin Kirby, managing director of DMC.

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Revolution, May 28 2004

For Fox Sake has been created by Velocity Advertising and Maverick Media, and seeded through Digital Media Communications, the second time the agency has handled a campaign for IFAW.

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DMC has launched its second viral marketing campaign for charity IFAW, highlighting the hunting ban.

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Christina Aguilera as she’s never been seen before is the star of our latest online viral and buzz marketing campaign for Virgin Mobile.

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Zachary Rodgers - ClickZ, May 3 2004

BMW’s 2002 effort was at the vanguard. Automotive companies are doing a lot of unsafe things with their Web-only ads these days. Mazda agencies DMC and Sarkissian Mason released spots showing their client’s cars break dancing, crashing and flattening disobedient children between folding rear seats; a viral spot from Toyota depicts a Tacoma truck being pushed from a cliff; and Ford has riled animal lovers with an ad that shows its Sportka model killing a pigeon and another, supposedly unauthorized, spot showing the car’s sunroof decapitating a cat.

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