Zachary Rodgers - ClickZ, May 3 2004

BMW’s 2002 effort was at the vanguard. Automotive companies are doing a lot of unsafe things with their Web-only ads these days. Mazda agencies DMC and Sarkissian Mason released spots showing their client’s cars break dancing, crashing and flattening disobedient children between folding rear seats; a viral spot from Toyota depicts a Tacoma truck being pushed from a cliff; and Ford has riled animal lovers with an ad that shows its Sportka model killing a pigeon and another, supposedly unauthorized, spot showing the car’s sunroof decapitating a cat.

…more