Pamela Parker - ClickZ, May 28 2004

ClickZ announces launch of Viral and Buzz Marketing Association:

“Viral and buzz marketing is not new, but the use of these consumer-to-consumer techniques is becoming more prevalent, particularly as the falling effectives of traditional, marketing-to-consumer techniques is making advertisers look seriously at other ways to build brand and shift product,” said Justin Kirby, managing director of DMC.

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